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Essentials of Marketing Research

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors'' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
SKU: 9780071220286
Old price: LBP 569,045
LBP 142,261
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Products specifications
Author NameHair
Edition2
Publisher NameeMCGRAW HILL
Book Year2010
0.0 0
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